Market Cycles

What to Do During Market Crashes: The Allocator's Handbook

Why downturns are the greatest opportunities for disciplined capital allocators.

The Crash Opportunity

Market crashes are generational wealth creation events for people with dry powder. Assets that cost R100M in bull markets sell for R50-60M. Businesses valued at 5x EBITDA sell for 3x. Real estate appreciated 50% suddenly trades at 20% discount.

The Three Moves

  • Survive: Ensure operations survive disruption through cash preservation, cost reduction, cash flow focus
  • Acquire: Deploy dry powder strategically into best assets at crash valuations
  • Prepare: Position for recovery by acquiring quality assets at depressed prices

The Psychological Challenge

Most investors panic during crashes and sell. Professional allocators buy. The difference: preparation. When crashes arrive, crisis becomes opportunity only for those who prepared through dry powder accumulation and disciplined analysis frameworks.

Build for the crash. Crashes create fortunes.